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HOW REEBOK RUINED THE UFC

Pat Riot MMA | Live it Bad AssHow Reebok Ruined The UFC

Mixed martial arts is long passed its golden era. It used to be full of funky shticks and freak show oddities. The novelty was part of the charm.

Lightweights fighting heavyweights, dudes in lucha libre masks, one boxing glove, and Genki Sudo entrances. The fighters were free to portray their characters, and the results were glorious.

Don Frye’s mustache. Genki’s “We Are All One” banner. Liddell’s mohawk and signature Iceman shorts. Tito The Huntington Beach Bad Boy with flames on his shorts. The Chute Boxe team attire. Shoney fucking Carter. You don’t get that level of pageantry and showmanship in today’s landscape. Because Reebok ruined the UFC.

Instead we have corporate uniforms, dress right dress so everyone looks the same. Tell me again how this is an improvement on the Pride era spectacle? The gray shorts are a metaphor for the type of personality Reebok brings to the UFC.

Imagine what we would have missed if the UFC made em wear suits and ties from the get go.

Tito Ortiz t-shirts like; I just fucked your ass, Gay Mezger is my bitch, Dana is my Bitch, or I killed Kenny you bastard wouldn’t have reached millions.

What a cruel robbery that would have been. Imagine what we are missing now. What clever put downs would a Colby Covington shirt display? I can’t for the life of me figure out why a UFC executive would look at something like the Tito Ortiz t-shirts, and then institute a dress code. Politically correct bullshit.

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